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Understand your purpose/Why you do what you do

“Imagine a world where people wake up every day inspired to go to work, feel safe while they are there, and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.”

Simon Sinek

I have a very simple purpose or WHY;

“To inspire and energise people to be the most brilliant version of themselves”

Knowing this has made a huge difference to the work I do and drives me to achieve more. For those familiar with Simon Sinek’s Golden Circles and his Book Start with Why – I am very proud to be able to call myself a Champion of the Movement. Based on this, we have created a workshop to "uncover your why" for you personally, for your team or for your whole organisation.

What people say...


My session with Jonathan was indepth, insightful, and exciting. With his attention and guidance I was able to distill my understanding about my work and my relationship to my work and my customers into a very precise statement that was empowering and resonant with what I want to achieve with my work . Thank you Jonathan.

Lucianne Lasselle Artist & Sculpture

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